Stock footage has seen a meteoric rise in recognition previously 10 years. The reasons for this are many and varied, for instance the explosion in net video, advancements in digicam technology and an increase in stock footage RED camera video publishers. As with anything that enjoys a sudden rise in reputation, there will probably be skeptics and critics ready within the wings to give attention to the negatives. This has given rise to a number of myths and misconceptions concerning the trade – lets take a look at just a few of the most common misunderstandings.
It is Expensive
This is one of the more widespread misconceptions in relation to b-roll, and this just isn’t fully unjust. In the early days, stock footage was actually pretty expensive due to the high value of digicam gear and distribution – nevertheless with expertise advancements and higher internet speeds (at a lower rate) the worth of stock footage has dropped dramatically. This is of course good for the consumer, but not so brilliant for the videographers shooting and selling it. There are actually even internetsites that supply completely free stock footage; it just goes to show you don’t at all times get what you pay for, you can get a lot more!
It is Low Quality
This could not be further from the truth. The stock footage trade is without doubt one of the most competitive online industries, and this has forced producers to increase standards across the board. This coupled with the truth that digital camera technology has improved dramatically, means that it’s now easier than ever to obtain broadforged high quality video clips, generally at a fraction of the price of shooting it yourself.
Purchasers Hate It
I typically hear from different filmmakers “we will not use stock footage, because if our shopper discovered they’d kill us!” Unless the shopper has paid for a customized and distinctive film service, then 9 instances out of ten they don’t seem to be going to be anxious about just a few stock clips appearing of their video. With our production company, our clients often anticipate us to incorporate some type of stock media, whether or not it’s within the type of footage, images, music, whatever. The actual fact is that stock footage can truly improve the general manufacturing value of your video, which can only be an excellent thing. It additionally saves you a heap of time, but do not tell your client that!
It is Tacky
Okay, I admit it, there are some fairly rattling cheesy stock video clips on the market, but don’t let your experience of a few clips tarnish your general opinion of a complete industry. Most cheesy clips embrace are a result of poor directing, and poor acting. There are some really high high quality clips on the market that convey messages effectively and aren’t tacky; you just should do some digging in the precise places.
I Would possibly Get Sued!
This is a common one which arises from a misunderstanding of stock footage licensing. There are numerous licenses out there that every one serve different functions; some websites even set their very own licensing phrases for his or her publishers. On the whole, stock footage distributors are excellent at displaying the license phrases on the clip download pages, or in their phrases and conditions. Remember to acquire actor launch forms for any clips involving people.